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Love's the only engine
of survival		 Steeped in History We Care About Your Hands Archive Illustrations
The only way to stay around in our industry for all these decades is by having a genuine love of cooking and the high-performance tools that streamline and maximize the experience. The Alfi International family is replete with a long line of cooks, prolific vegetable growers, and even a classically-trained chef The plants of Bethlehem may be closed, but America's backbone is still made of I-beams. We work hard to give you only the most ergonomic products that are a relief and joy for your hands and wrists. We've always specialized in beautifully functional products that will stand the test of time and heavy usage.
From Turbine to Table American ingenuity Resilience California Dreaming
The land of Howard Hughes, Los Angeles was once the epicenter of the aerospace industry. While much of the Aerospace industry has gone away, you can still find the best technical talent in the world right here in Southern California, where many of these brilliant engineers and technicians have taken their experience making mission-critical aircraft parts and applied it to making the highest-performance consumer products in the world. We are a company of tinkerers and inventors. Our products as well as our personnel are the toughest and best. This photograph was taken by one of our favorite local artists, the award-winning cinematographer David Speck. Our aesthetics, customer service and company culture all draw inspiration from our grand surroundings. The California landscape envelops us with: invariable warmth, generosity, natural abundance, pioneer spirit, originality, the highest environmental and workplace standards in the world, beauty on a grand scale, and that world-famous "California Cool."
Perfectionism Smooth Operators Moonlight Drive Roots of Steel
Fun Fact: in a recent personality type-test, most Alfi managers discovered they shared the dominant personality type known as "Maximizer"- in other words, they are mostly a bunch of obsessive perfectionists. We pretty much ship out all orders same-day (except of course for custom jobs). Alfi personnel make some amazing feats of precision look like a piece of cake. This is the type of view to be seen from the Pacific Coast Highway around Sunset. Alfi employees are the best in the world at what they do.
Mission Critical Roots High Performance Tempered Tantrum Powerful Blades
Some may call our product engineering approach overkill. We call it awesome. We love this idea of applying heavyweight talent to important every day objects that our customers depend on. We are suckers for pretty much anything that demonstrates truly superior performance, and that's what consumes us. What's the point in making anything of medium-performance? We'll never understand. Only the finest, most rugged materials will do. Since the days of John Muir, California has always been a forward-thinking place and we are proud to employ the most sustainable methods in our production facilities.
A family business A is for Alfi A is for Artisans Californian Design
Our family of growers, cooks and adventurers bring lifetimes of passion to our daily labors. We don't think of our goals and dreams in terms of quarters--- we think in terms of decades and generations. We are suckers for pretty much anything that demonstrates truly superior performance, and that's what consumes us. What's the point in making anything of medium-performance? We'll never understand. Artisan quality tools for artisan bakers. Seamlessly integrated ergonomics and safety features.
Agrarian Roots A is for Award-Winning Score like never before Updated Alfi Logo
Farmer Alfi in the fields circa 1953.     Unveiled in 2012.
REtro Store Retro Alfi's Alfi World Headquarters Classics
You can still see the old Alfi Building sign in this photo, behind the palm trees, right next to the Rolex crown Alfi's in the Desert Sun. Photograph of Alfi's Conejo Valley HQ Circa early 2000's. Slice tomatoes paper thin.
Blue Ribbon Tomatoes GI ALFI Alfi Brothers Alfi Brothers
Albert Alfi showing off his most prized tomato specimens. Pvt. Alfi posing with his new ride. A silver lining of the conflicts of the 20th Century was the exposure of GI's to fantastic new foods and tools from the European and Asian continents that greatly influenced American tastes. Alfi Brothers Logo 1950's. The Iron industry transformed into the Steel industry around the beginning of the 20th century.
Ocean Pacific Santa Monica at Sundown Old Alfi Building in the
Skyline		 Old Alfi Building
Construction
Enjoy the view from Ocean Avenue. A sight to be seen pretty much every day. Old Alfi logotype still visible. A young Alfi in Hawaiian shirt posing in front of the tractor.
Old Storefront Products with a Story Globe-Trotting Score with Precision
Walk through this door and go back in time. Our innovation is fueled by having an appreciation for the history, functions and reasons why certain tools gained their distinctive shapes and contours. That's Albert Alfi on the left, trekking the globe to find the best materials. Score decisively.
The Alfi Home Cook Alfi Customer Satisfaction We Support American Small Business Well Built Elegance
You really don't need to be some sort of trained chef to fully experience the thrills and beauty of high performance cutlery and cookware. Call us old-fashioned, but we believe that owners of our products should be able to bask in the endless sunshine of complete satisfaction. Even if you're just some guy with a truck and a dog and dream ;) Classical Countours. That's Pop Alfi with the short tie.
Jet City Welcome to Thousand Oaks Jet Star Crash Landing Same Day Shipping From Newbury Park, CA
Conejo Valley Mayors posing with USAF Thunderbirds in 1968. Photo donated by Richard Hus, Mayor of Thousand Oaks, and courtesy of Conejo Through the Lens, Thousand Oaks Library. 1965 Photo taken by Herb Noseworthy and courtesy of Conejo Through the Lens, Thousand Oaks Library. At about Tampa and Nordhoff. April 28, 1962. No longer on horse-back ;)
Frontier Ethic THEN NOW Setting the Stage
Old Newbury Park. Conejo Valley Postal Workers: Our facilities are still strategically located immediately adjacent to the Post Office Hub and just down the road from the UPS Distribution Hub on Old Conejo Road, next to Amgen. Conejo Valley Postal Workers: Our facilities are still strategically located immediately adjacent to the Post Office Hub and just down the road from the UPS Distribution Hub on Old Conejo Road, next to Amgen. The beginnings of a Research and Development hub near the Conejo Airport.
Eichler Kitchen in Thousand Oaks Eichler Home in Thousand Oaks United We Win Victory Garden
Steve Jobs credited simple, modernist Eichler homes with helping develop his keen design sensibilities and they were a major part of the Conejo Valley landscape as they were in Silicon Valley. Alfi likewise values simple, well-built elegance in our product design and aesthetic. In the same Californian tradition as the Eichler homes, Alfi favors elegant, well-built simplicity in our product design and aesthetic. America's production miracle is our history and our future
AMERICAN SUPERPOWER Dig for victory It's just got to be right! American Abundance
American Manufacturing Muscle proved decisive in WWII. This WWII Wartime Production Poster highlights mission-critical values of American Manufacturing. Words to live by! This WWII poster highlights the power of American food production.
American Mettle American Unity The Kitchen Front Tougher, Finer, Stronger Steels
Incredible manufacturing feats can be achieved when the most productive workforce in the world unites Having the right kitchen tools helps you avoid waste This wartime ad highlights the performance edge of the American Steel Industry.